The Influence of Work Motivation and Organizational Culture on the Performance of Sales Department Employees at PT. Arista Mitra Lestari, Soekarno Hatta Branch, Bandung

Zulfatun Ni’mah; Khaerul Rizal Abdurahman

doi:10.55927/eajmr.v5i9.306

Authors

Zulfatun Ni’mah Jenderal Achmad Yani University
Khaerul Rizal Abdurahman Jenderal Achmad Yani University

DOI:

https://doi.org/10.55927/eajmr.v5i9.306

Keywords:

Work motivation, organizational culture, employee performance

Abstract

The operational context of PT Arista Mitra Lestari's Soekarno Hatta Branch in Bandung provides the foundation for this study, specifically addressing symptoms of workforce stagnation such as an upswing in missed workdays and late arrivals, a diminished proportion of staff achieving "good" and "very good" performance evaluations, and gaps in cultural value adherence. Utilizing a mixed-method data collection strategy involving questionnaires, interviews, observations, and documentation, the study gathered information from a total of 35 sales department personnel and 1 supervisor. Analytical procedures were conducted using SPSS version 25 to run a multiple linear regression model. The empirical outcomes reveal that employee performance is positively shaped by work motivation and organizational culture, both independently and concurrently. Furthermore, the high explanatory power of these variables is reflected in a coefficient of determination reaching 74%, indicating that strategically boosting motivation and cultural consistency serves as an effective mechanism for performance enhancement.

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