Constructing Collective Identity Through Reciprocal Communication in BTS THE COMEBACK LIVE | ARIRANG: A Fantasy Theme Analysis

Desi Anggi Ramadhani; Pawito Pawito; Andre N. Rahmanto

doi:10.55927/eajmr.v5i9.271

Authors

Desi Anggi Ramadhani Sebelas Maret University
Pawito Pawito Sebelas Maret University
Andre N. Rahmanto Sebelas Maret University

DOI:

https://doi.org/10.55927/eajmr.v5i9.271

Keywords:

BTS, Symbolic Convergence Theory, Fantasy Theme Analysis, ARMY, Collective Identity

Abstract

This qualitative interpretive study examines how BTS THE COMEBACK LIVE | ARIRANG constructs collective identity through reciprocal communication between BTS and ARMY using Ernest G. Bormann's Symbolic Convergence Theory and Fantasy Theme Analysis. Based on systematic observation of the Netflix concert, the analysis identifies fantasy themes of reunion, Korean cultural identity, authenticity, and shared resilience. These themes develop through fantasy chains, symbolic cues, and audience participation, culminating in a rhetorical vision of 'moving forward together.' The study argues that globally streamed concerts function as communicative spaces where collective identity is co-created rather than transmitted one-way.

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