Ustadz Syafiq Riza Basalamah's Personal Branding on the @syafiqrizabasalamah_official Instagram Account

Ahmad Wafrianto; Sumarni Zainuddin; Fadhliah Fadhliah

doi:10.55927/eajmr.v5i7.238

Authors

Ahmad Wafrianto Tadulako University
Sumarni Zainuddin Tadulako University
Fadhliah Fadhliah Tadulako University

DOI:

https://doi.org/10.55927/eajmr.v5i7.238

Keywords:

Personal Branding, Syafiq Riza Basalamah, Instagram

Abstract

This study aims to analyze Ustadz Syafiq Riza Basalamah's personal branding on @syafiqrizabasalamah_official Instagram account using a qualitative approach with a content analysis method on photo and video content for the January-September 2025 period. Data was collected through observation and documentation techniques for the uploads on the Instagram account. The analysis was carried out based on eight concepts of Peter Montoya's personal branding, namely specialization, leadership, personality, difference, appearance, unity, constancy, and good name. The results of the study show that the personal branding displayed portrays himself as a preacher who focuses on household education and family fiqh studies according to the understanding of salafus salih. In addition to actively preaching on social media, Ustadz Syafiq Riza Basalamah is also a Member of the Al-Irsyad Fatwa Council and the initiator of the Lorong Faradisa Foundation which plays a role in da'wah and social based on the understanding of salafus salih.

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