Buy Now or Buy Later: Moderating Role of Religiosity in Purchasing Decisions

Marsudi Marsudi; Rahmad Wijaya

doi:10.55927/eajmr.v5i5.104

Authors

Marsudi Marsudi Universitas Muhammadiyah Malang
Rahmad Wijaya Universitas Muhammadiyah Malang

DOI:

https://doi.org/10.55927/eajmr.v5i5.104

Keywords:

Boycott intention, Religiosity, Purchasing Decisions

Abstract

This study aims to develop a model aimed at strengthening consumer purchasing decisions through religiosity. The research method used involves qualitative and quantitative approaches. This research is also in line with the government's priority research topics, particularly in developing a consumer protection model related to boycott intention and supporting community welfare and environmental governance. In addition, this study is expected to produce a theoretical model explaining the relationship between boycott intention, religiosity, and purchasing decisions, as well as practical recommendations for companies in improving consumer understanding of religiosity through effective marketing strategies, as well as educational tools to increase consumer awareness and knowledge about fast food products.

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