Models of Sustainable Consumption Practices of Consumers among Higher Education Institutions in the Philippines

Mark Dariel B. Banuelos; Karl P. Campos

doi:10.55927/eajmr.v5i5.98

Authors

Mark Dariel B. Banuelos University of Southeastern Philippines
Karl P. Campos University of Southeastern Philippines

DOI:

https://doi.org/10.55927/eajmr.v5i5.98

Keywords:

sustainable consumption, behavioral intention, environmentally-sustainable consumption practices, Partial Least Squares- SEM, Filipino consumers

Abstract

This study simultaneously explored two (2) hypothesized models of Environmentally-Sustainable Consumption Practices (ESCP) of consumers among Higher Education Institutions (HEIs) in the Philippines. Using a quantitative, non-experimental, descriptive-predictive research design, this study analyzed 704 consumer responses collected through an online survey using purposive-quota sampling. Partial Least Squares Structural Equation Modelling (PLS-SEM) was employed to test the hypothesized structural relationships of the models. Results revealed that in Model 1, only altruistic values, and perceived responsibility significantly influence ESCP while Model 2 revealed that all structural relationships were significant except for the influence of Subjective Norm on ESCP.

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