Tiktok Effect Toward the Indonesia President Election 2024 (Using Key Opinion Customer (KOC) and Cultural Opinion Leader (COL) Toward Z Generation)

Solomon Darren Wang; Budhi Susilo

doi:10.55927/eajmr.v5i5.68

Authors

Solomon Darren Wang Guangxi Overseas Chinese School
Budhi Susilo Universitas Proklamasi 45, Yogyakarta

DOI:

https://doi.org/10.55927/eajmr.v5i5.68

Keywords:

TikTok, Indonesian presidential election 2024, Generation Z

Abstract

This study explores the impact of TikTok on the 2024 Indonesian Presidential Election, focusing on the influence of Key Opinion Customers (KOC) and Cultural Opinion Leaders (COL) within the Z Generation. The research aims to analyze how TikTok, as a social media platform, affects the opinions and preferences of the Z Generation in the context of the upcoming presidential election. The findings are expected to provide insights into the role of TikTok and influential figures in shaping political perceptions among the younger generation. This study contributes valuable insights into the dynamic intersection of social media, politics, and generational preferences, offering recommendations for political parties navigating the challenges and opportunities presented by platforms like TikTok in future election campaigns.

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