Diaspora-Driven Networks: An Internationalization Strategy for MSMEs through Global Connections

Nurul Farida; Sudarmiatin Sudarmiatin; Heri Pratikto

doi:10.55927/eajmr.v5i4.103

Authors

Nurul Farida Universitas Negeri Malang
Sudarmiatin Sudarmiatin Universitas Negeri Malang
Heri Pratikto Universitas Negeri Malang

DOI:

https://doi.org/10.55927/eajmr.v5i4.103

Keywords:

Diaspora, Network, MSMEs, Connections

Abstract

This study aims to analyze the role of diaspora-driven networks as an internationalization strategy for MSMEs through global connections. The research approach uses qualitative methods with case studies, through in-depth interviews, observations, and documentation of MSME actors, diaspora, and related associations. The results of the study show that the diaspora plays a role as a strategic intermediary that is able to bridge the information, culture, and regulatory gaps. The diaspora functions as a market connector, demand creator, trust builder, and knowledge provider. These findings confirm that the use of diaspora networks can increase efficiency, reduce risks, and accelerate the process of internationalization of MSMEs. Therefore, the diaspora is a strategic asset in supporting the competitiveness of MSMEs in the global market in a sustainable manner

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